ConsumerDemand: Innovations in Building Consumer Demand for Tobacco Cessation Products and Services

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	Time				Event



	8:30am				Continental Breakfast



	9:00 – 9:40am				Welcome and Roundtable Overview Carlo DiClemente (Chair), C. Tracy Orleans (Co-Chair)



	9:40– 10:00am				Roundtable Sessions: Overview and Ground Rules Elaine Arkin, Stephanie Smith



	10:00 – 11:00am				Understanding Smokers and Cessation Gary Giovino, Elizabeth Barbeau, Helen Lettlow



	11:00 – 11:15am				BREAK



	11:15 – 12:00pm				Current Evidence-Based Cessation Treatments: Efficacy and Critical Ingredients Saul Shiffman, Frank Vocci



	12:00 – 1:00pm				LUNCH




	1:00 – 3:30pm				Overview of Treatment Delivery Systems (Panel Discussion) Quitlines: Linda Bailey Online: Amanda Graham Healthcare: Sue Swartz Pharmaceutical “Wrap-Around” Programs: Vic Strecher Community and Worksites: Myra Muramoto Taking a Systems Approach: Putting it all together: David Abrams



	3:30 – 3:45pm				BREAK



	3:45 – 5:45pm				What Quitters Want (Panel Discussion/possible video clips) Kay Kahler Vose, Gary Giovino, Elizabeth Barbeau, Helen Lettlow



	5:45 – 6:00pm				Day 1 Wrap-Up



	6:30pm				Dinner Reception Peter Coughlan, IDEO

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	Time				Event



	8:00am				Continental Breakfast



	8:30 – 9:30am				Tobacco Industry Marketing, PREPs and Unproven Methods Danny McGoldrick, Matt Barry



	9:30 – 9:45am				BREAK



	9:45 – 11:00am				Marketing of Cessation Products and Services (Panel Discussion) Countermarketing and Quitlines: Karen Gutierrez NRT: Katie Kemper/ David Graham Cessation Services: Bill Blatt Reaching Priority Populations: Pablo Izquierdo



	11:00 – 11:20am				Creating Demand Through Policy Change Matt Barry



	11:20 – 12:00pm				Balancing Supply and Demand Frank Chaloupka, John Pinney




	12:00 – 12:15pm				PICK UP BOX LUNCHES



	12:15 – 1:30pm				Identifying Opportunities for Breakthroughs – Enhancing the 6 Ps’ (Facilitated Brainstorming Groups) • Where are there opportunities for innovation? • What can we do to better connect with the consumer? • Which opportunities will have the biggest impact? • Of these ideas, which ones are feasible? Who needs to implement?



	1:30 – 1:45pm				BREAK



	1:45 – 3:00pm				Breakout Group Debriefing



	3:00pm				Conclusions and Next Steps



	3:30pm				Adjournment