ConsumerDemand: Innovations in Building Consumer Demand for Tobacco Cessation Products and Services

Note: As of September 30, 2011 the National Tobacco Cessation Collaborative is no longer operational.

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	Time				Event



	8:30am				Continental Breakfast



	9:00 – 9:30am				Welcome and Introductions Carlo DiClemente (Chair), C. Tracy Orleans (Co-Chair)



	9:30 – 9:50am				Recap of Roundtable 1 C. Tracy Orleans



	9:50 – 10:00am				Roundtable 2: Overview and Ground Rules Elaine Arkin



	10:00 – 11:00am				Quitting Smoking as a Journey (Panel Discussion/Q & A) Carlo DiClemente, John Hughes, Myra Muramoto



	11:00 – 11:15pm				BREAK



	11:15 – 12:30pm				Building Demand Among Employers and Health Plans (Panel Discussion/Q & A) Dawn Robbins, Tim McAfee




	12:30 – 1:30pm				LUNCH



	1:30 – 2:30pm				Increasing Consumer Demand: Upcoming Opportunities for Major Breakthroughs (Panel Discussion/Q & A) Cheryl Healton, Mary Anne Bright



	2:30 – 2:45pm				BREAK



	2:45 – 4:00pm				Building on Breakthroughs: Follow-Up on Roundtable 1 Ideas (Facilitated Breakthrough Groups)



	4:00 - 4:45pm				Breakthrough Group Debriefing



	4:45 - 5:00pm				Day 1 Wrap-up Carlo DiClemente



	5:00 - 6:00pm				Reception (Dinner on Your Own)

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	Time				Event



	8:30am				Continental Breakfast



	9:00 – 12:00pm				Redesigning Cessation Products and Services: Inspiration, Imagination, Implementation and Integration Peter Coughlan, Maura Shea



	9:00 – 9:15am				The Design Framework



	9:15 – 10:00am				Inspiration: Using Storytelling to Understand Smokers' Journeys (Small Groups)



	10:00 - 10:30am				Implementation and Integration: Putting Innovations into Practice



	10:30 – 10:45am				BREAK



	10:45 – 11:30am				Imagination: Identifying the Design Challenges (Small Groups)




	11:30 – 12:00pm				Implementation and Integration: Putting Innovations into Practice



	12:00 – 1:00pm				WORKING LUNCH: Sharing Innovation Plans



	1:00 – 2:00pm				Moving Forward with Redesign and Innovation Peter Coughlan



	2:00 – 2:30pm				Reflections on Roundtable 2 Carlo DiClemente, John Pinney



	2:30 - 3:00pm				Looking Ahead and Next Steps Carlo DiClemente, C. Tracy Orleans



	3:00pm				Adjournment