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ConsumerDemand: Innovations in Building Consumer Demand for Tobacco Cessation Products and Services
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   Time      Event  
           
           
 
8:30am
   

Continental Breakfast

  
           
           
  9:00 – 9:30am     Welcome and Introductions
Carlo DiClemente (Chair), C. Tracy Orleans (Co-Chair)		  
           
           
 
9:30 – 9:50am
   

Recap of Roundtable 1
C. Tracy Orleans

 
           
           
  9:50 – 10:00am     Roundtable 2: Overview and Ground Rules
Elaine Arkin
 
           
           
  10:00 – 11:00am    

Quitting Smoking as a Journey (Panel Discussion/Q & A)
Carlo DiClemente, John Hughes, Myra Muramoto

  
           
           
  11:00 – 11:15pm     BREAK  
           
           
  11:15 – 12:30pm     Building Demand Among Employers and Health Plans
(Panel Discussion/Q & A)
Dawn Robbins, Tim McAfee		  
           
           
  12:30 – 1:30pm     LUNCH  
           
           
  1:30 – 2:30pm     Increasing Consumer Demand: Upcoming Opportunities
for Major Breakthroughs (Panel Discussion/Q & A)
Cheryl Healton, Mary Anne Bright		  
           
           
  2:30 – 2:45pm     BREAK  
           
           
  2:45 – 4:00pm     Building on Breakthroughs: Follow-Up on
Roundtable 1 Ideas (Facilitated Breakthrough Groups) 		 
           
           
  4:00 - 4:45pm     Breakthrough Group Debriefing  
           
           
  4:45 - 5:00pm     Day 1 Wrap-up
Carlo DiClemente 		 
           
           
  5:00 - 6:00pm     Reception (Dinner on Your Own)  
           
           
           
           
 

  date
 
         
           
   Time      Event  
           
           
 
8:30am
   

Continental Breakfast

 
           
           
 
9:00 – 12:00pm
    

Redesigning Cessation Products and Services: Inspiration,
Imagination, Implementation and Integration
Peter Coughlan, Maura Shea

 
           
           
  9:00 – 9:15am     The Design Framework  
           
           
  9:15 – 10:00am     Inspiration: Using Storytelling to Understand Smokers'
Journeys (Small Groups) 		 
           
           
  10:00 - 10:30am     Implementation and Integration: Putting Innovations
into Practice		  
           
           
  10:30 – 10:45am     BREAK  
           
           
  10:45 – 11:30am     Imagination: Identifying the Design Challenges (Small Groups)  
           
           
  11:30 – 12:00pm     Implementation and Integration: Putting Innovations into
Practice
  
           
           
  12:00 – 1:00pm     WORKING LUNCH: Sharing Innovation Plans  
           
           
  1:00 – 2:00pm     Moving Forward with Redesign and Innovation
Peter Coughlan		  
           
           
  2:00 – 2:30pm     Reflections on Roundtable 2
Carlo DiClemente, John Pinney		  
           
           
  2:30 - 3:00pm     Looking Ahead and Next Steps
Carlo DiClemente, C. Tracy Orleans		  
           
           
  3:00pm     Adjournment  
           
 
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