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Note: As of September 30, 2011 the National Tobacco Cessation Collaborative is no longer operational.


ConsumerDemand: Innovations in Building Consumer Demand for Tobacco Cessation Products and Services
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Innovations in Building Consumer Demand for Tobacco Cessation Products and Services Conference
May 3-4, 2007

The Innovations in Building Consumer Demand for Tobacco Cessation Products and Services Conference is focused on identifying innovative strategies to substantially improve the demand for, and use of, evidence-based tobacco cessation products and services, particularly in underserved populations where tobacco use is highest and treatment use is lowest. Effective treatments for tobacco dependence, including effective behavioral and pharmacotherapy interventions, could double the nation’s annual quit rate and prolong lives if widely used.

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