ConsumerDemand: Innovations in Building Consumer Demand
for Tobacco Cessation Products and Services
Agenda: Wednesday, December 7, 2005
Time
Event
8:30am
Continental Breakfast
9:00 – 9:40am
Welcome and Roundtable Overview Carlo DiClemente (Chair), C. Tracy Orleans (Co-Chair)
9:40– 10:00am
Roundtable Sessions: Overview and Ground Rules Elaine Arkin, Stephanie Smith
10:00 – 11:00am
Understanding Smokers and Cessation
Gary Giovino, Elizabeth Barbeau, Helen Lettlow
11:00 – 11:15am
BREAK
11:15 – 12:00pm
Current Evidence-Based Cessation Treatments:
Efficacy and Critical Ingredients
Saul Shiffman, Frank Vocci
12:00 – 1:00pm
LUNCH
1:00 – 3:30pm
Overview of Treatment Delivery Systems (Panel Discussion)
Quitlines: Linda Bailey
Online: Amanda Graham
Healthcare: Sue Swartz
Pharmaceutical “Wrap-Around” Programs: Vic Strecher
Community and Worksites: Myra Muramoto
Taking a Systems Approach: Putting it all together: David Abrams
3:30 – 3:45pm
BREAK
3:45 – 5:45pm
What Quitters Want (Panel Discussion/possible video clips)
Kay Kahler Vose, Gary Giovino, Elizabeth Barbeau, Helen Lettlow
5:45 – 6:00pm
Day 1 Wrap-Up
6:30pm
Dinner Reception
Peter Coughlan, IDEO
Agenda: Wednesday, December 8, 2005
Time
Event
8:00am
Continental Breakfast
8:30 – 9:30am
Tobacco Industry Marketing, PREPs and Unproven Methods
Danny McGoldrick, Matt Barry
9:30 – 9:45am
BREAK
9:45 – 11:00am
Marketing of Cessation Products and Services (Panel Discussion)
Countermarketing and Quitlines: Karen Gutierrez
NRT: Katie Kemper/David Graham
Cessation Services: Bill Blatt
Reaching Priority Populations: Pablo Izquierdo
11:00 – 11:20am
Creating Demand Through Policy Change
Matt Barry
11:20 – 12:00pm
Balancing Supply and Demand
Frank Chaloupka, John Pinney
12:00 – 12:15pm
PICK UP BOX LUNCHES
12:15 – 1:30pm
Identifying Opportunities for Breakthroughs –
Enhancing the 6 Ps’ (Facilitated Brainstorming Groups) • Where are there opportunities for innovation?
• What can we do to better connect with the consumer?
• Which opportunities will have the biggest impact?
• Of these ideas, which ones are feasible? Who needs to implement?