ConsumerDemand: Innovations in Building Consumer Demand
for Tobacco Cessation Products and Services
Recommended Readings

  • “A Framework For Thinking About Innovation and Improvement: The 6 P’s”.
  • Bondi, Maris Ann, J. Harris, D. Atkins, M. French, B. Umland. “Employer Coverage of Clinical Preventive Services in the United States.”
  • “Campaign to Promote Quitlines to VA Institutions”.
  • Hughes, John. "Internal Barriers to Seeking Smoking Cessation Treatment." NIDA Grant 1 Ro1 DA017825, July 2005 – August 2008.
  • Hughes, John.  (2006). “Percent of Smokers Who Used a Smoking Cessation Treatment in Surveys Done During the OTC/Helpline Era (1996 – present).” First Draft.
  • West, Robert, T. Sohal. (2006). "’Catastrophic’ pathways to smoking cessation: findings from national survey." BMJ, doi: 0.1136/bmj.38723866.AE.